It occurred to me the other day that what makes mainstream rap unique from other genres is that there is a theatrical aspect to it. It isn't enough to be a good word-smith and to create good songs. You have to have an image, you have to have come from poverty or suffered a hardship of sorts for the masses to accept you. You have to have a character. That's why you hear so much repetition in it.
Socially conscious rap is very under appreciated. For that reason, this band, Flobots, will never be famous. But they're very good.
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